COVID-19 happened. The tournament didn't. But we had some fun before the world changed. Fortunately, the work was brought back for March Madness in 2021. Samuel L. Jackson returned for a March Madness blitz like no other, featuring a cavalcade of ballers and celebrities who will dominate the airwaves during the NCAA 2020 tournament.

Working under Jon Flannery, my partner Kevin Goff and I served as the campaign's creative leads, managing a wildly talented batch of teams across the New York and Chicago offices. The integrated campaign consists of multiple broadcast spots, OLV, digital, social, OOH, and an in-stadium presence at the Final Four.

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