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WELLS FARGO CREDIT CARDS

In a crowded category filled with complex offers and credit card jargon, Wells Fargo zagged with a more human approach, depicting our target audience in real life scenarios—not shouting RTBs. The storylines took inspiration from data gathered on our audience’s true behaviors, such an increase in DIY projects and at-home celebrations due to inflation. 

SOCIAL CAMPAIGN
The Active Cash credit card was designed for practical, "real life ready" use. With a category-best 2% cash back, we showcased how the opportunity to save spreads across just about everything, no matter what you get into today.  

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