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SIERRA TRADING POST // GO WILD FOLKS
In the world of outdoor goods and apparel, there are the high-end retailers like REI, and then sporting goods stores like Dick's. Sierra Trading Post offers a middle ground between the two. By offering off-price, name-brand merchandise, they appeal to customers who are looking for both quality and value. We created and developed much-need voice for the brand. Our efforts started with a launch video, and continue with TV spots, radio and social executions.
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