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TYRONNE SCHAFFER
CREATIVE DIRECTOR / ART
SIERRA TRADING POST // CLIFF, DIVING
The "Troll of the Wild" social strategy took a playful poke at other brands who portray the outdoors as a playground exclusively for experts. On the same day as Red Bull's major cliff diving competition in Italy, Sierra Trading Post hosted our own Cliff, Diving competition in a New Jersey backyard, featuring twelve real contestants named Cliff.
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